Our Services
From boots-on-the-ground sales representation and on-site training to B2B consulting, B2B and B2C marketing, and distribution — Luxury Home Furnishings by CW delivers a full-service partnership built around growing your brand in the western United States.
Sales Representation
Expand your retailer, builder, and distribution footprint in the western United States with the goal of gaining increased market share. We serve as your dedicated, boots-on-the-ground sales team — building relationships, opening doors, and driving revenue. Our territory expertise and existing retail relationships mean your products reach the right buyers faster, with the credibility that comes from being part of a trusted network.
On-Site Training
We come to your showroom floor. Our on-site training programs equip dealer staff with deep product knowledge, consultative sales techniques, and the brand story behind each line — giving them the confidence and tools to close premium home furnishing sales. We also prepare your team for real-world objection handling, from competitive challenges to pricing questions and buyer hesitation.
B2B Consulting
Sharp strategy built around the realities of today's home furnishings market. We work alongside manufacturers, distributors, and retailers to find the edge that drives sustainable, profitable growth — developing retailer incentive programs, pricing models, and freight optimization strategies, alongside in-depth market analysis, sales forecasting, and channel design. Engagements are scoped through a clear agreement built around your goals, whether that's an ongoing partnership or a focused project.
B2B and B2C Marketing
Marketing that drives both pipeline and walk-ins. On the B2B side, we help manufacturers and dealers reach the right buyers through trade events, retailer co-op campaigns, and channel marketing. On the B2C side, our mobile showroom brings a curated selection of luxury home furnishings directly to consumers — generating qualified leads, building brand awareness, and creating live selling opportunities that translate into real, measurable results for our partners.
Distribution
Where territory and partner availability allow, we help manufacturers navigate the complexities of distribution in the western U.S. — from identifying the right distribution partners to managing logistics relationships that keep product flowing efficiently to the dealers who need it. Whether you're entering a new territory or optimizing an existing channel, our distribution expertise ensures your products are available, accessible, and moving.
Let's Start a Conversation
Reach out to learn more about our brands, services, or how we can partner together.